Leads aren’t your revenue generator, accounts are. Money, time invested per account, and technology together can optimize the output of targeted accounts but not without collaborative efforts of sales and marketing teams.
Account-based marketing is a B2B strategy focusing on a group of key accounts to apply a program for optimizing a campaign, before scaling to a larger marketing program.
While working on a particular account generating intelligence about that account is the next step. What's important is knowledge and understanding of their unique business issues, their industry and curate fresh ideas to advance their business.
Unlike any other account-based marketing agency in India, our team creates resonating content, events, and entire campaigns dedicated to the personas associated with that account, rather than the overall industry as a whole.
Marketing and Sales divisions need to unite their efforts to identify potential leads with pre-defined sales goals for an increased return on ROI. Account history, marketing campaigns, digital body language and digital footprints are key indicators of whether the proposed lead would succeed in an everlasting relationship or is worth pursuing.
We believe identifying your target customer should be a joint effort between marketing and sales, since it'll require data from both functions - firmographic data, which consists of things like industry, company size, location, and annual revenue, as well as other factors, like market influence, likelihood of repeat purchase, and expected profit margin.
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