People have Different Needs , Motivations, Expectations and Key Purchase Drivers
Personas are the Who in your targeting plan.
The Who could be of many types and at different stages of the sales funnel or the target hierarchy:
Marketing Automation’s digital tracking and mapping of buyer engagement helps generate personas based on:
These Buyer Personas can then be targeted with content that speaks the same language as that segment. It resonates better because it has consistency in tone, matter and relevancy.