The leads from your last successful marketing engagement

are now your customers. But isn’t business more than a single engagement? Businesses have to stay relevant. There is constant focus on rolling out new products, services and ideas. Well-crafted buyer personas are the drivers of today’s effective engagement. So why should you lose out on the bounty of an already-in-place persona base?

The leads from your last successful marketing engagement are now your customers. But isn’t business more than a single engagement? Businesses have to stay relevant. There is constant focus on rolling out new products, services and ideas. Well-crafted buyer personas are the drivers of today’s effective engagement. So why should you lose out on the bounty of an already-in-place persona base?

Yes, your lead nurturing efforts must be directed towards acquiring new personas and nurturing new leads. But is that enough? OXPER’s automation strategy stresses on a parallel track where your existing customers are pursued as a separate segment.

The payoff is repeat customers AND/OR lead generation through shares and referrals.

Go Beyond Digtal. Get Oxper Edge