Marketing Automation is Creating Relationships

with prospects, at every stage of the sales funnel and through each step of the buyer's journey. By engaging at the beginning itself, and providing resonating content, Oxper, a lead nurturing agency is able to convert interest into leads and then nurture them along the acquisition cycle.

In the current scenario, business development drives conversions more than single-touch engagements. Our integrated (multi-channel; cross-device) engagement with prospects uses relevant content and covers every stage of the purchase process.

0%

Leads in any funnel are not yet ready to buy

0%

Leads never buy your product or service.

Lead Nurturing Campaign Drip

By initiating this, one can guide those prospects through your sales cycle, from the time they enter their email address in your query form, to a successful purchase of your product or service.

While creating engagement in a lead nurturing campaign, using marketing automation, one of the most important things to do is to provide customers with content that is of great value.

Increasing engagement by personalizing each touchpoint with your resonating content, to cater to an individual persona, helps in high conversion rates.

Today, for any digital marketing agency, Lead Nurturing has become a significant part of a winning marketing strategy - specifically while building relationships with potential buyers across digital channels, even if they are not currently planning to purchase a product or service.

From email inboxs’ to social networks to the world wide web, spread over laptops, tablets, and smartphones, present-day consumer moves seamlessly and needs you to be there with him fully, providing a real integrated experience.

We begin when a prospect shows just an initial interest in a product/service. Using consistent and relevant dialogue, we ORCHESTRATE an EXPERIENCE in the prospects’ minds to encourage deeper engagement. We nurture prospects through the sales funnel. This leads to customers with brand recall. Their next step is towards a buying decision and you are there. This brings the marketer close to being the top-of-the-mind solution when required.
Using marketing automation integrated multi-channel marketing methodology means a brand can stay consistent across platforms, since an agency is managing a business's reputation across. Cross-channel or multi-channel or omni-channel or whatever word you say, is all about engaging with your prospect across every digital channel and any device.

Lead scoring is an indispensable part of lead nurturing. In very basic terms, it is a ranking system for scoring leads to ascertain which leads are ready to convert immediately, which ones require further nurturing, and which ones would not buy.

a

Targeting Prospects with resonating content along the buying journey deliver 72% higher conversion rates. (ventureharbour.com)

b

#57% of marketers say lead nurturing is the most amazing feature of Marketing Automation (ventureharbour.com)

c

61% of B2B marketers send all expression of interest directly to Sales; however, only 27% of those interests will be qualified. (blog.hubspot.com)

d

Businesses that are really good at lead nurturing generate 50% more MQL leads 33% lower cost. (blog.hubspot.com)

Go Beyond Digtal. Get Oxper Edge