- Understand clients’ problems with regards to the objectives to be achieved through Digital Media on various Digital platforms and devise solutions through digital channels as and when required.
- Ideation and brainstorming for new business and contribution to business pitches
- Meet Execution / Delivery timelines. Send across content buckets to the Account Management Team for approval to the clients
- Work with clients to create social media strategies
- Conduct adequate research & gathering relevant material for interactive content development along with the design team
- Competition Analysis
- Content Creation on various Digital platforms like Facebook, Twitter, YouTube, Pinterest, Instagram etc. and offline work like flyers, standees, store branding etc,
- Content marketing ideas
- Contribute to campaigns with creative thought process.
- Work in sync with Design team for design elements befitting content strategy requirements
- Keep up to date with changes and developments in the industry
- 2+ years of experience in Social Media Marketing, as a content writer, with minimum 6 months of experience in a digital agency – must.
- Experience of post conceptualization and creation on various platforms of Social Media.
- Should have a basic understanding of media platforms like search, display marketing, SEO etc.
- You are flexible and self-motivated. You can hit the ground running
- You are an excellent communicator – you are perceptive and can read between the lines
- Strong understanding of the social platforms that drive an integrated outreach
- Expertise in developing cohesive social media campaigns with an integrated platform-centric approach.
|Job Category||Content Strategist|