CRM - Complexities of the Multi-Partner Environment
In the current ecosystem, businesses are not just impacted but literally controlled and triggered by data/information management.
How do businesses ensure that No opportunity is Missed or Mishandled and All bases are covered Everywhere? They rope in operational partners, hence the Multiple-Partner model. To ensure relevancy and success in this realtime-data market, partners must have specific attributes/skills.
Typically CRM systems do a great job pre- and post- sale, of managing, tracking and linking opportunities, leads, contacts, nurturing, quotations, invoices, etc.
But can CRM handle these CHALLENGES of managing multiple partners?
When managed well, multi-partner Vendor organizations can be profitably omnipresent.