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Account Based Marketing / All / Lead Generation / Lead Nurturing

How to Succeed in a Customer-Driven Market with ABM

Create a fast-lane to sales by giving high-value accounts the white-glove treatment through account-based marketing.

B2B Finding the Right B2B Marketing Company for your Business
All / B2B Marketing

Finding the Right B2B Marketing Company for your Business

Gather some actionable insights on how you can break through the B2B marketing barriers and pivot towards a result-oriented future.

B2B Marketing Success
All / B2B Marketing

Overcoming The Pitfalls of Traditional B2B Marketing

Gather some actionable insights on how you can break through the B2B marketing barriers and pivot towards a result-oriented future.

All / B2B Marketing / Lead Generation

B2B Marketing: ROI-Centric Measures to Drive Growth in 2021

The B2B realm is much different now than it was a year ago. This blog offers an insight into the best tactics that can recuperate the losses from previous year and skyrocket your company’s growth.

recruitment marketing, talent search on social media, passive candidates, inbound recruitment, recruitment marketing agency
All / Recruitment Marketing

How Social Media Helps Recruiters Find Good Candidates

A recruitment marketing strategy to attract passive candidates cannot leave social media out of the equation.  The hunt for talented recruits in a tight job market is getting more intense …

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Recent Posts

  • 3 Ways to Turn Your Organisation into a Magnet for Passive Talent
  • 3 Biggest ABM Myths: Debunked
  • From ABM to ABX: The Evolution of B2B Engagement
  • B2B Content Marketing that Doesn’t Burn A Hole in your Pocket
  • Recruitment Marketing: Quit Waiting on the Perfect Candidate (Hire them instead).
  • 3 Biggest Trends Shaping the B2B Landscape in 2022
  • 5 Fatal B2B Lead Generation Mistakes to Avoid in 2022

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OxperMartechOxper MarTech@OxperMartech·
29 Apr

Not too long ago, the underlying philosophy for B2B marketing & sales was: Attract enough fish into the net & you were bound to have a few keepers in there somewhere. Over the years, an alternate method began to evolve, one that does away with the net & replaces it with a spear.

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