Recruitment Marketing Metrics: Why, How and What to Track
Measure your hiring success with the help of recruitment metrics and KPIs to optimize your talent acquisition processes which can make or break your business.
How Marketing Services Agencies are Using Tech to their Advantage
Technology is helping marketing services agencies to create satisfying programs for their clients, but being adept at knowing how to draw the full potential of these technologies is the forte …
How and Why is Persona Segmentation mapped to Buyer’s Journey
HOW PERSONAS DEFINE JOURNEY MAPS? WHO ARE THE PERSONAS? Personas are the Who in your targeting plan. An avatar of your target audience- Personas are seemingly real archetypes created based …
AI driven outcomes or outputs: what does your marketing need?
In this day and age, most marketing professionals understand the value of analysis. They understand how constant measurement of activities can deliver fruitful results. Results being the operative word here. …