3 Biggest ABM Myths: Debunked
There is nothing new about account-based marketing. In fact, it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it …
From ABM to ABX: The Evolution of B2B Engagement
2021 saw a seismic shift in the way customers interact with B2B brands. The quest for meaningful engagement in B2B is more important than ever now: with expectations around personalization …
How to Succeed in a Customer-Driven Market with ABM
Create a fast-lane to sales by giving high-value accounts the white-glove treatment through account-based marketing.
Recruitment Marketing Metrics: Why, How and What to Track
Measure your hiring success with the help of recruitment metrics and KPIs to optimize your talent acquisition processes which can make or break your business.
How Marketing Services Agencies are Using Tech to their Advantage
Technology is helping marketing services agencies to create satisfying programs for their clients, but being adept at knowing how to draw the full potential of these technologies is the forte …