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Category: Account Based Marketing

3 biggest ABM myths debunked
Account Based Marketing

3 Biggest ABM Myths: Debunked

There is nothing new about account-based marketing. In fact, it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it …

ABM & AMX marketing agency
Account Based Marketing

From ABM to ABX: The Evolution of B2B Engagement

2021 saw a seismic shift in the way customers interact with B2B brands. The quest for meaningful engagement in B2B is more important than ever now: with expectations around personalization …

Account Based Marketing / All / Lead Generation / Lead Nurturing

How to Succeed in a Customer-Driven Market with ABM

Create a fast-lane to sales by giving high-value accounts the white-glove treatment through account-based marketing.

recruitment marketing, metrics, KPIs, HR dashboard, recruitment marketing services, recruitment marketing agency
Account Based Marketing / B2B Marketing / Lead Generation / Lead Nurturing / Marketing Automation / Recruitment Marketing

Recruitment Marketing Metrics: Why, How and What to Track

Measure your hiring success with the help of recruitment metrics and KPIs to optimize your talent acquisition processes which can make or break your business.

marketing services agencies
Account Based Marketing / B2B Marketing / Lead Generation / Lead Nurturing / Marketing Automation / Recruitment Marketing

How Marketing Services Agencies are Using Tech to their Advantage

Technology is helping marketing services agencies to create satisfying programs for their clients, but being adept at knowing how to draw the full potential of these technologies is the forte …

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Recent Posts

  • 3 Ways to Turn Your Organisation into a Magnet for Passive Talent
  • 3 Biggest ABM Myths: Debunked
  • From ABM to ABX: The Evolution of B2B Engagement
  • B2B Content Marketing that Doesn’t Burn A Hole in your Pocket
  • Recruitment Marketing: Quit Waiting on the Perfect Candidate (Hire them instead).
  • 3 Biggest Trends Shaping the B2B Landscape in 2022
  • 5 Fatal B2B Lead Generation Mistakes to Avoid in 2022

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OxperMartechOxper MarTech@OxperMartech·
29 Apr

Not too long ago, the underlying philosophy for B2B marketing & sales was: Attract enough fish into the net & you were bound to have a few keepers in there somewhere. Over the years, an alternate method began to evolve, one that does away with the net & replaces it with a spear.

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