Contact centres thrived when buyers weren’t that knowledge-savvy, and sales reps could push information down the throat until it led to a sale. If it were that era, we may have suggested you as to adopt outbound marketing for lead nurturing practices however cold calling is now considered as coercive and an interruptive marketing practice.
7 PROBLEMS WITH CONTACT CENTRE BASED OUTBOUND SALES
CONTENT MARKETING OFFSETS DELIVERABILITY FAILURES OF CONTACT CENTRES
People like to consume media, non-intrusive and unique to their requirements, only when they feel like it. To win their attention, ‘engaging’ not ‘selling’ works best through content engagement. How?
WHY CONTACT CENTRES LOSE ON LEAD CONVERSIONS
Contact centres need supporting data to deal relevantly with customer calls. Integrating a strong element of content marketing into contact centre operations provides actionable insights for the agents. Sales reps can now deliver call centre experiences that change in-call interactions to conversions or retention opportunities.