Marketing Automation has become the difference between a traditional event management company and an up-to-date Event Solutions Provider. It aligns event management aspects with their marketing counterparts to enable capturing new prospects hence better sales, promotion, and ROI.
Automation-driven updates help the digital teams to match buyer expectations and needs, enabling them to add more value when engaging with the TGs.
More importantly, automation helps outreach teams develop personalized approaches when interacting with clients.
According to recent research, an overwhelming 86% of marketers believe that technology can have a major positive impact on the success of their events.
Here are 3 key benefits that an automated events solutions has.
Data analytics, provided by the system, will also allow effective analysis and measurement of the entire event. But one word of caution: The automation tool is not the strategy. You need to have a strategy in place to engage audience at every stage of the buyer’s journey, even post purchase! Hence, it is more prudent to invest in a MAas provider (Marketing Automation As A Service) rather than just investing in the tool.
Read here for benefits of MAaS.