Account based marketing

Posted on September 17, 2020September 17, 2020 by Vikas Sharma

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Oxper MarTech @OxperMartech·

29 Apr

Not too long ago, the underlying philosophy for B2B marketing & sales was: Attract enough fish into the net & you were bound to have a few keepers in there somewhere. Over the years, an alternate method began to evolve, one that does away with the net & replaces it with a spear.

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Account based marketing

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